"Intel has grown to become the No. 1 microprocessor in Chrome systems," said Navin Shenoy, vice president and general manager of Intel Mobile Client Platforms Group. "We've been working on five generations of Chrome and after Google, Intel is the largest contributor to the Chromium OS. Intel chips are the first and only to support 64-bit Chrome OS. This deep history and investment combined with our stellar Bay Trail and Haswell SoCs mean Intel can offer the best performing devices at every price point in the Chrome category. When people are shopping for Chrome devices, they should look for Intel Inside."
By offering up its processors at affordable price points that allow a new generation of Chromebooks maintain previous generation price tags, Intel is effectively muscling ARM right out of the category. Intel's interest and strong presence also add legitimacy to Google's cloud-based approach to computing via Chrome OS.
We're not talking about theoretical situations, either. With Intel fully on board, it's no wonder that Lenovo, the world's largest supplier of PCs, is suddenly interested in the category. Lenovo earlier this week introduced its first Chromebook models, the N20 (traditional clamshell design) and N20p (2-in-1 hybrid design), both with an Intel Celeron chip inside.
ASUS, which is already a player in the Chromebook space, recently unveiled new models built around Intel's Bay Trail-M platform. They include the 11.6-inch C200 and 13.3-inch C300, both powered by an Intel Bay Trail-M N2830 dual-core processor clocked at 2.42GHz.
The list goes on. Dell, the world's third largest PC builder, expanded it Chromebook line to include an additional configuration of the Dell Chromebook 11 with an Intel Core i3 processor inside. The same goes with Acer, which is using the same processor to drive its new C720 Chromebook
"Intel has been a strong partner since the inception of Chromebooks," said Caesar Sengputa, vice president, product management, Chrome OS at Google. "So it's exciting to see the continued innovation as evidenced by this new wave of Intel-based Chrome devices. With two of the three best-selling laptops on Amazon.com during the most recent holiday season, and now in nearly 10,000 schools, Chrome devices are providing to be a great computer for the way people work and live today."
HP, LG, and Toshiba also have plans to release next generation Chromebook models as the school year winds down and a new one begins.