When it comes to Apple’s
much-maligned Maps, anecdotes about the app’s mapping errors are easy to find. But data makes a more compelling argument, and that’s what CrowdFlower set out to get. The results of its research led CrowdFlower to peg
Google Maps as the most accurate mapper out there, with Bing taking place and Apple’s Maps taking second place. That’s in the U.S. – take Apple Maps to the U.K., and things start to get hairy.

Business location accuracy results for major mapping services. Image credit: CrowdFlower
CrowdFlower’s test involved determining the correct addresses of 1,000 U.S. businesses and 100 U.K. businesses before using Apple,
Bing, and Google Maps to search for those those locations. The results paint a grim picture for Apple Maps, while making Google Maps look like the best option.
When CrowdFlower searched for a business with Google Maps, the service came up with the right business and address 88% of the time in the U.S. and U.K. Apple Maps, however, was accurate in that test only 71% of the time in the U.S. and a mere 33% in the U.K. So, Apple Maps has some ground to make up in the race for the best mapping service. Luckily, iOS users aren’t stuck with it anymore – Google Maps is now
available for
iOS.
Joshua Gulick
Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to
Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote
CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for
Smart Computing Magazine. A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for
HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.