Business location accuracy results for major mapping services. Image credit: CrowdFlowerCrowdFlower’s test involved determining the correct addresses of 1,000 U.S. businesses and 100 U.K. businesses before using Apple, Bing, and Google Maps to search for those those locations. The results paint a grim picture for Apple Maps, while making Google Maps look like the best option.
When CrowdFlower searched for a business with Google Maps, the service came up with the right business and address 88% of the time in the U.S. and U.K. Apple Maps, however, was accurate in that test only 71% of the time in the U.S. and a mere 33% in the U.K. So, Apple Maps has some ground to make up in the race for the best mapping service. Luckily, iOS users aren’t stuck with it anymore – Google Maps is now available for iOS.