Google To Be More ‘Opinionated’ About Nexus Smartphone Designs, Introduce Unique Software Features

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As we reported previously, Google is looking to have more control over its future Nexus smartphones. In the past, Google has farmed out the design and manufacturing of its Nexus devices to third-party OEMs, and has installed a bone stock version of Android. While that approach is nice for those that want a no frills, barebones Android experience, not many people are actually lining up to purchase a Nexus smartphone.

According to CEO Sundar Pichai, Google is looking to be a little more ambitious about the design of its Nexus smartphones going forward. While Google still has no plans to go it alone with manufacturing its Nexus smartphones, it will have more input on the design direction of future products. In practice, Pichai says that Google will be “investing more effort” to be “more opinionated about the design of the phones.”

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Could this mean more adventurous designs for the Nexus lineup? Don’t get us wrong, the Nexus 6P has an appeal of its own with an industrial, almost clinical look. But it’s not exactly what we’d call more adventurous design like, say, the Galaxy S7 Edge. With that being said, there’s only but so much that you can do with a slim slab of aluminum and a sheet of glass, so we’re definitely looking forward to see what Google has planned for the next generation of Nexus devices.

But it’s not just the design of the hardware that Google wants to have more input on; Pichai says that the stock Android experience that we’ve come to love on Nexus devices could get a bit more unique. Pichai explains that Google will “thoughtfully add more features on top of Android on Nexus phones” in the future and that “there is a lot of software innovation to be had.”

sundar pichai
Google CEO Sundar Pichai (Source: Nguyen Hung Vu via flickr)

Before you start getting your pitchforks out, this most likely doesn’t mean that we’ll be seeing UI “enhancements” like Sense UI or TouchWiz invading Nexus devices. Instead, this appears to be Google-created software that will enhance the unique hardware features of upcoming Nexus devices, which we wholeheartedly welcome.

With that being said, Pichai's few words on the subject show that there’s a lot to be excited about with the upcoming members of the Nexus smartphone family. And if Google’s past unveils are any indication, we only have a few more months to see what the company has in store for us with its 2016 lineup of Nexus smartphones.


Via:  re/code
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