Google Retools Its Logo To Embrace 'World Of Seamless Computing'

When I was a high school student, there was no such thing as Google. And today? Without the resources to ping every current student at all levels of education, I'd be willing to wager the vast majority of them use Google for more than just searching cat memes on the web. Google's evolved over the years, and to reflect that, the company is changing up its look and feel.

Google is still called Google, and its logo is still colorful. However, it has a flatter design, which is something Google is infatuated with (it did the same with its Chrome browser logo two years ago). Google also kicked its blue-color "G" icon to the curb and replaced it with a fancier four-color "G" that better matches the logo.


"Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens," Google stated in a blog post. "As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)."

In addition to a new look for the logo and icon, there are elements that will show how Google is working. One of those elements is a mic that helps let users know they're interacting with Google.

Don't grow too attached to the new look. This isn't the first time Google has changed things up, and the company readily admits it probably won't be the last.