Google Goes Ultra-Local

Google knows where you live (approximately) and it's not afraid to use that knowledge in your search results.

The search engine/e-mail/aggregator giant announced on its blog that it's finished its "worldwide rollout of local search results on a map." Even if you don't type in a location with your search — i.e., "restaurants in Dallas" — Google will check out your IP address and guess where you live and customize your search results thusly.

For example, a search using just the word "bookstore" using the West Nyack, N.Y., ZIP code, gives you search results that start with this map:

You can also change the location and get results for wherever you're traveling to, or narrow the search results further.

Users can search for specific locations — addresses, stores — by putting in the exact name or address, such as:

Tags:  Google, Search, local