Facebook Sees 24 Percent Jump in Pay-to-Play Gamers

One of the ways Facebook generates revenue is by dipping into the pocketbooks of social game developers. Not only is it lucrative, but it's a surging business, with the number of gamers willing to pay to play having risen 24 percent compared to a year ago, the social networking site claims.

In an emailed statement to Bloomberg, Facebook revealed that desktop-game users on the site increased to 250 million from 235 million in October. It's a win-win situation, with more than 100 developers each having generated more than $1 million in revenue on Facebook alone last year.

Mark Zuckerberg
Image Source: Flickr (DonkeyHotey)

These kinds of figures make it easy for Mark Zuckerberg to attract new game developers, whereas Facebook had once relied primarily on Zynga for game-related revenue. These days, Facebook is promoting a wider variety of games from more developers, in part to distance itself from Zynga, which turned some users off with its aggressive marketing strategy.

Have you ever spent money on a Facebook game? If so, which one(s)?