Founder and CEO Mark Zuckerberg announced the milestone today via, of course, Facebook, writing, “As of this morning, the Facebook community is now officially 2 billion people! We're making progress connecting the world, and now let's bring the world closer together. It's an honor to be on this journey with you.”
But it’s not just Facebook that is attracting the masses; its other social media properties are also booming. Its Messenger app has over 1.2 billion monthly active users, while WhatsApp has also crested the 1 billion mark. The “laggard” of the bunch, Instagram, has 700 million monthly active users.
Facebook’s Mike Now and Guillermo Spiller added:
This wouldn’t have happened without the millions of smaller communities and individuals who are sharing and making meaningful contributions every day. Each day, more than 175 million people share a Love reaction, and on average, over 800 million people like something on Facebook. More than 1 billion people use Groups every month.
To celebrate this achievement, Facebook will be rolling out a couple of new features over the coming days. Facebook will now post reactions thanking you for giving a friend some love (by using the heart/love reaction button), wishing someone a happy birthday or creating a new group.
Facebook is also launching “Good Adds Up”, which is a personalized video that users can share on their timeline “featuring fun facts about how people are contributing to the community.”