Facebook M Virtual Assistant Is Ready To Scuffle With Siri And Cortana

Think fast: how often do you use your virtual assistant? If your answer is along the lines of “Huh?” you’re not alone, but we’re getting the distinct impression that we’ll all be very familiar with virtual assistants soon. Apple and Microsoft have been heavily ramping up the functionality of their assistants this year and now Facebook is entering the field with its own assistant, Facebook M, which exists in Facebook Messenger.

Although we won’t hazard a guess as to whether Apple’s Siri, Microsoft’s Cortana, or Facebook’s M virtual assistant will eventually win the market share war, M seems like a strong candidate for the “Most Uninspiring Name” award. M’s capabilities are much more interesting than the name, happily.

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For one thing, M is meant to handle some fairly complicated tasks. “Unlike other AI-based services in the market, M can actually complete tasks on your behalf,” says Facebook’s David Marcus. “It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more.”

It will be interesting to see how much of a task like “book travel arrangements” M actually handles for you. Marcus says that M’s artificial intelligence is “trained and supervised by people,” but it’s not clear whether humans will see the questions you ask M in way that makes you identifiable. Facebook says that M is in a test phase right now, so don’t be surprised if M doesn't appear in your messenger app right off the bat.

Joshua Gulick

Joshua Gulick

Josh cut his teeth (and hands) on his first PC upgrade in 2000 and was instantly hooked on all things tech. He took a degree in English and tech writing with him to Computer Power User Magazine and spent years reviewing high-end workstations and gaming systems, processors, motherboards, memory and video cards. His enthusiasm for PC hardware also made him a natural fit for covering the burgeoning modding community, and he wrote CPU’s “Mad Reader Mod” cover stories from the series’ inception until becoming the publication editor for Smart Computing Magazine.  A few years ago, he returned to his first love, reviewing smoking-hot PCs and components, for HotHardware. When he’s not agonizing over benchmark scores, Josh is either running (very slowly) or spending time with family.