When Facebook said this about clickbait....I WAS SHOCKED! But for real; Facebook recently announced that is attempting to cut down on the amount of clickbait that appears in user’s News Feeds. Facebook users complained about clickbait….AND YOU WON’T BELIEVE WHAT HAPPENS NEXT!
The website states that “our goal with News Feed is to show people the stories most relevant to them- ranking stories so that what’s most important to each person shows up highest in their News Feeds.” Facebook notes that users mentioned that they like seeing authentic posts the most, and are incredibly put-off by clickbait titles.
Facebook first worked to define clickbait titles. They categorized titles by considering two key points. First, did the headline withhold information that would clarify what the article was about? Second, was the headline misleading? Facebook then created a system that determined what words and phrases were most commonly used in clickbait titles.
Image from thedailybeast.com
The system Facebook developed now identifies posts that are clickbait and which web domains and Pages these posts come from. Consequently these Pages will appear lower on a user’s News Feed. If a Page stops posting clickbait headlines, its posts will eventually return to a more prominent place on the News Feed. Facebook hopes that Pages that use clickbait headlines will see a decrease in traffic and subsequently will avoid misleading, exaggerated headlines.
Facebook also has advice on how Pages can increase their traffic without using annoying clickbait titles. Facebook recommends that Pages use headlines that are informative and set appropriate expectations. They also recommend posting a variety of materials such as links, photos, and videos.
According to Facebook, posts by family members and friends should be the most important, followed by posts that are informative, entertaining, authentic, inspirational. They hope that a reduction in clickbait will “help us keep the central experience of News Feed intact as it evolves”.