Epic Confirms Fortnite For Android Won't Be Distributed Via Google Play To Avoid 'Store Tax'

Fortnite 01
If you want to install Fortnite on your Android device when that version of the game launches later this summer, you won't be going through Google Play. It is a rather curious, but understandable move considering that Fortnite is a worldwide gaming hit and has been a huge revenue generator for Epic Games.

But in the end, it all comes down to money. If Epic were to distribute Fortnite through Google Play, it would have to forfeit 30 percent of the revenue from in-app purchases to Google. To put it simply, Epic wants complete and total command of this revenue stream and thinks that side-loading is the way to go.

“Avoiding the 30 per cent ‘store tax’ is a part of Epic's motivation." said Epic Games CEO Tim Sweeney. "It's a high cost in a world where game developers' 70 per cent must cover all the cost of developing, operating, and supporting their games. And it's disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service."

"Epic's goal is to bring its games directly to customers. We believe gamers will benefit from competition among software sources on Android," Sweeney added. "Competition among services gives consumers lots of great choices and enables the best to succeed based on merit."

fortnite screen

When it comes to iOS, Epic doesn't really have a choice of distribution paths because of Apple's walled garden. All paths lead to the App Store. However, Android's relatively openness means that side-loading can be done with relative ease, allowing Epic to bypass the store "tax". 

Google will provide Fortnite fans with a standard APK that will be downloaded directly from the Fortnite website. Android users will of course have to adjust their permissions to allow the install to proceed, but Epic will have these instructions up on its website to guide those unfamiliar with the process. And even though it will have no ties to Google Play, Epic will still be able to continually update the game once installed.

"In the week that we've had Fortnite installed on the S9+, the game has been updated and patched - this was all done seamlessly when booting the title and no further security settings adjustments were required," writes Eurogamer.

However, by not going through Google Play, there is the potential for nefarious parties to start floating around APK that masquerade as Fortnite, but instead are loaded with malwareand ransomware. However, as long as Android users download the file directly from Epic and avoid shady alternative sites, they should be safe.

It's been reported that Galaxy Note 9 users will the first to gain access to Fortnite for Android. According to the reports, Galaxy Note 9 users will gain 30 days of exclusive accessto the game.

Brandon Hill

Brandon Hill

Brandon received his first PC, an IBM Aptiva 310, in 1994 and hasn’t looked back since. He cut his teeth on computer building/repair working at a mom and pop computer shop as a plucky teen in the mid 90s and went on to join AnandTech as the Senior News Editor in 1999. Brandon would later help to form DailyTech where he served as Editor-in-Chief from 2008 until 2014. Brandon is a tech geek at heart, and family members always know where to turn when they need free tech support. When he isn’t writing about the tech hardware or studying up on the latest in mobile gadgets, you’ll find him browsing forums that cater to his long-running passion: automobiles.

Opinions and content posted by HotHardware contributors are their own.