EMC Spins Off Amazon Cloud Services Challenger Pivotal

EMC and VMware have pooled their resources to create Pivotal, a competitor to Amazon and its cloud services dominance, and according to the New York Times, Pivotal is now officially a company. Paul Maritz (pictured, inset), former CEO of VMware and a past executive at Microsoft will head the new company. Further details on senior leadership will emerge at Pivotal’s official launch on April 29th.

Pivotal is taking on Amazon; if there was any doubt that Amazon needed a competition in the cloud services market, just note how much of the Internet disappears every time Amazon’s AWS experiences an outage.

From Pivotal's teaser website

The new company’s goals are summarized in a statement on its teaser website: “Pivotal’s mission is to enable customers to build a new class of applications, leveraging big and fast data, and do all of this with the power of cloud-independence.” Pivotal is an amalgam of a a variety of products and services including Pivotal Labs, Greenplum, Cetas, VMware vFabric, and Cloud Foundry.

For those nervous that the emergence of Pivotal and the subsuming of so many existing products under its umbrella could spell trouble for current customers, don’t be; Pivotal says that current agreements and support will remain intact, all products will remain fully supported, and customers can purchase support and services as normal. Even the contact information will remain the same.

Amazon frequently plays the spoiler in certain markets, from retail to music and video services to mobile devices, so it was only a matter of time before the company got a little taste of its own medicine. In any case, having more competition in the cloud services market will only benefit consumers and businesses alike.