DOW Flexes Its Viral Web Muscle, Shows 'Human Element' Of Green Movement

7E+09. At a glance, that figure probably doesn't mean much to you, but believe it or not, that's the current population of this place we call Earth. As has been made abundantly clear through the most recent worldwide recession, we're facing challenging, exciting times as a people. Today, more individuals reside in cities and vast urban areas than in rural communities, providing an even greater need for companies and citizens alike to hunker down and focus on efficiencies when dealing with public transportation, the distribution of natural resources and resource consumption.

While it's companies such as General Motors, Tesla and Apple making the news filed under the "green" category, there's quite a bit more to the story than a hybrid/electric vehicle, 100% electric supercars and shiny new notebooks that are RoHS compliant and ship in eco-friendly boxes. That, friends, is just the start. In an increasingly mobile and data driven world, we've now all been deemed responsible for how we form the world's viewpoint on sustainability. From utilizing "Sleep" on our PCs to recycling our old components instead of sending them on a dreadful course to the nearest landfill, it's the little things that really add up and make a difference. Like it or not, the world we all live in requires our attention, and we've reached the point now where simply ignoring our habits will undoubtedly negatively impact future generations.

DOW Chemical is taking a hint from firms such as LG, GM, Microsoft and Samsung by initiating a new viral web campaign that puts a new spin on what it means to "go green." As the mass media often does, this whole sentiment has quickly become watered down, and in turn, has lost some of its potency. These days, it's easy and accepted to scoff at a company that's claiming to act in the Earth's best interests, but maybe we should stifle our skepticism and take a stern look at what we can personally do to better the planet we call home.

DOW's video series, which is a key component of its "HU" (Human Element) campaign, sheds light on a number of these pressing issues. For instance, around one-third of the world's population lives daily without an adequate amount of clean drinking water.  Around 30% also have no access to electricity. Things the affluent and fortunate take for granted are things that some folks would nearly kill for. Fossil fuels still power 85% of the world's devices, including the machine you're probably using to read this right now.

The series takes a hard look at what real people are doing each and everyday to make the world a better place, for them and for future generations. From a solar farmer who is powering his entire neighborhood on sun energy alone, to workers in Dubai utilizing new water filtration techniques to provide H2O to people in the middle of a desert, the world is changing for the better. We know it's a bit off the beaten path, but if you're looking for all the inspiration you need to really jump on board this briskly moving bandwagon, just spend a few minutes soaking this stuff in.