Did XFX Just Leak Its Upcoming Radeon R9 390X Graphics Card?

Someone at XFX screwed up and posted a press image of the company's forthcoming Radeon R9 390X graphics card on the product page for its Radeon R9 290X Double Dissipation Edition card. The slip up wouldn't be all that egregious for XFX, except that the leaked photo all but confirms the Radeon R9 390X will be a refresh of the 290X.

While nearly all of the specs aren't visible in the press image, you can make out that it will ship with 8GB of GDDR5 memory. If that stands true, then the 390X won't be using AMD's Fiji GPU, as those graphics cards are limited to 4GB of high-bandwidth memory (HBM).

XFX Radeon R9 390X

Also shown in the pic is that the 390X will come bundled with Dirt Rally and use the same cooler as the 290X Double Dissipation Edition. The cooler uses what XFX dubs "Ghost Thermal 2.0 technology," which describes a floating heatsink design with open airflow between the PCB and the cover. This is so air can quickly move in, cool the necessary heat-generating components, and flow out.

According to XFX, the cooler lowers temps by 7C and runs 13dB quieter than its competitors, or at least that's how it breaks down on the 290X Double Dissipation Edition. If the 390X is a rebadge, we suspect XFX will make the same cooling and noise performance claims when it come out.