Want to wait in line to buy the latest Apple gadget? Ain’t nobody got time for that! Confirming what was revealed in a leaked memo sent to employees earlier this week by retail chief Angela Ahrendts, Apple today stated that the Apple Watch will initially only be available to order online. Don’t even bother waiting in line outside your local Apple Store to purchase one — you’ll just be wasting your time.
“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Ahrendts in an official Apple press release.
“To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”
Customers will, however, be able to mosey on down to Apple Store to try on an Apple Watch Sport ($349), Apple Watch ($549), or Apple Watch Edition ($10,000). Customers will be able to schedule an appointment for a one-on-one “try on” session with the three flavors of Apple Watch or walk in off the street sans appointment and be seen on a first come, first service basis.
Apple Watch pre-orders go live Friday morning at 3:01 AM EST, and orders will be delivered to customer doorsteps on April 24.
Reviews for the Apple Watch started rolling in yesterday from a variety of publications, and the overall reaction to the device was decidedly mixed. The Verge’s Nilay Patel perhaps summed up the overall theme of the reviews, stating, “For all of its technological marvel, the Apple Watch is still a smartwatch, and it’s not clear that anyone’s yet figured out what smartwatches are actually for.”