The sight of Walter White transformed into Heisenberg in doll form selling for $17.99 (marked down to $13.99) on Toys R Us's website was too much for Schrivjer to bear. To her credit, Heisenberg is a meth-cooking kingpin and a killer, a character who crossed so far beyond the gray area of morality that there's no returning to the simple state of being a loving husband and father. Simply put, he's one of TV's bad guys, even though he didn't start out that way.
"Sony Pictures Television has recently partnered with Toys R Us to release a collection of dolls based on the characters from Breaking Bad. The show centers on the story of a high school chemistry teacher who becomes a drug kingpin in order to make ends meet. While the show may be compelling viewing for adults, its violent content and celebration of the drug trade make this collection unsuitable to be sold alongside Barbie dolls and Disney characters," Schrivjer's petition reads.
"Florida mom petitions against Toys 'R Us over Breaking Bad action figures." I'm so mad, I'm burning my Florida Mom action figure in protest— Bryan Cranston (@BryanCranston) October 20, 2014
According to Time, the Breaking Bad packaging "clearly notes that the items are intended for ages 15 and up" and only sold "in the adult section figure area of our stores." However, they've also been spotted uncomfortably close to toys intended for kids, such as Super Mario Brothers figures.
What's your opinion? Should Toys R Us continue to sell adult-themed toys and collectibles, including dolls of drug dealers? Or do you plan to sign the petition?