Bose Looks To Join Already Crowded Streaming Music Category

There's an interesting competitive dynamic forming between Bose and Apple, two companies that suddenly became rivals when the latter acquired Beats by Dr. Dre. It's been a bit of a contentious relationship so far, with Bose suing Apple for patent infringement and then re-upping its deal with the NFL as its official audio sponsor, effectively banning players from wearing Beats gear in most game-related situations.

Now we hear that Bose is getting into the streaming music scene, setting up even more competition with Apple. It also makes things a bit awkward.

According to Venture Beat, Apple still sells Bose products in its online and physical stores. There were reports back in October that Apple had wiped its shelves clear of Bose gear, though a quick peek online shows three Bose products on Apple's website -- two Bluetooth speakers and a set of headphones. It will be interesting to see if they remain as these two increasingly square off with each other.

Bose Wave SoundTouch
Bose Wave SoundTouch music system. Image Source: Bose

There aren't many details surrounding Bose's plans to join the streaming audio space, though the company has put the call out for a Senior User Experience Designer of Cloud Music Services. According to the ad, Bose is "seeking an expert Experience Designer to lead design and prototyping of our next generation streaming music platform and ecosystem of products."

Bose is being pretty brazen about its search for talent, too -- the company says the ideal candidate will have experience working at one of several competitors, including Apple's Beats Music, Pandora, rdio, iHeartRadio, Spotify, Apple, Google Play, and a few others. In other words, Bose is hoping to poach talent.

It's a crowded field, though one thing working in Bose's favor is brand recognition. And if it can avoid the trend towards goofy or awkwardly long names -- Samsung Milk or Google Play Music All Access, anyone? -- it will have two things working in its favor.