BlackBerry Q10 Fastest Selling BlackBerry Ever, Demand Surges in the Enterprise

The feel-good moments for BlackBerry (or the company formerly known as Research In Motion, if you prefer) keep coming ever since the Canadian handset maker launched its BlackBerry 10 (BB10) platform along with new devices. One of those devices is the BlackBerry 10, the first BB10-based phone with a physical keyboard, and it's selling like gangbusters in the U.K.

BlackBerry's Q10 device is only available at Selfridges in the U.K., which is a high-end department store chain. Selfridges said the Q10 was its fastest-selling consumer electronics product ever at its London, Birmingham, and Manchester stores, The Guardian reports.

BlackBerry Q10

"Selfridges' initial stock of the BlackBerry Q10 sold out in stores within two hours," the store said in a statement. "Stock of the BlackBerry Q10 is being continually deliver on the hour, every hour to keep up with demand."

Selfridges and BlackBerry are both keeping mum as to the total number of Q10 phones that were sold, but according to Michael Collins, a former hedge fund manger who attended the exclusive launch, some 2,000 units were purchased in the first 90 minutes alone, with an entire day's stock depleted in just six ours. He said there were exporters buying 20 or more units each, filling up suitcase after suitcase.

There was also a large number of corporate IT customers gobbling up whatever stock was available. This would suggest that BlackBerry's core audience still very much prefers a physical keyboard over that of a full touchscreen experience, the latter of which is offered by BlackBerry's Z10 device.