BlackBerry CEO John Chen Heaps Praise On Forthcoming 'Classic' Handset In Open Letter To Customers

Someone at BlackBerry's been watching Matthew McConaughey's goofy Lincoln commercials, and specifically the one that states, "Sometimes you've got to go back to actually move forward." Not to reminisce or chase ghosts, mind you, but to see where you came from, as McConaughey advises. What the flip that has to do with Lincoln, we're not really sure, but in BlackBerry's case, the Canadian handset maker is pinning its hopes on the aptly named BlackBerry Classic.

The BlackBerry Classic represents a return to what once made BlackBerry devices popular to begin with -- the well designed physical keyboard with a top row of navigation keys, trackpad, and a size that feels appropriate in your hands. At the same time, the BlackBerry Classic will sport some modern day mojo, such as the BlackBerry 10 operating system, a bigger and sharper display, and faster hardware.

Image Source: Phonearena

BlackBerry CEO John Chen is certainly excited about the upcoming handset, and in an open letter to its "loyal" customers (both current and former), he talks about the company's sense of urgency and "obsessive focus" on delivering what matters to its users.

"When we lost sight of what you want and you need, we lose you," Chen states in his letter. "It's tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change -- to mimic what's trendy and match the industry standard, kitchen sink approach of trying to be all things to all people. But there's also something to be said for the classic adage, if it ain't broke don't fix it."

John Chen

As a company, BlackBerry needs fixing, and there have been a number of different strategies to do just that, including a name change (remember Research In Motion, or RIM?). But it all boils down to the hardware and platform. Will the BlackBerry Classic with BB10 software be enough to win users back? Time will tell.

In the meantime, you can sign up to be notified by email of the BlackBerry Classic's availability.