BFG Interview With John Malley On Phobos

by Marco Chiappetta — Tuesday, April 14, 2009, 09:52 AM EDT

We recently had the chance to have a conversation with John Malley, BFG Tech's Senior Director of Marketing, regarding the company's recently released Phobos line of high-end gaming systems. We asked about the current state of the Phobos product line and its unique features and service options, and John also spoke about future possibilities for the company as well. Read on to see what John had to say about Phobos and why BFG thinks now was the right time to introduce such a system...

HotHardware: With the economy currently struggling, why would BFG introduce an ultra-high end, boutique system at this time? Wouldn't it have made more sense to start with a more affordable offering to gauge interest and build the brand?

John Malley, BFG Tech.: We started the Phobos project before the economy started struggling, and as we neared launch, we were fairly nervous. It was surprising for me to learn that some markets are actually thriving during times like these, and entertainment is one of those markets. According to Jon Peddie Research (JPR) the market for the overall segment of PC gaming hardware, which includes boutique enthusiast systems like Phobos, continues to grow despite all the media hype about the current economy being bad. Some of our competitors in this segment have recently reported their best sales months to date.

BFG Interview With John Malley On Phobos

Tags: systems, BFG, Phobos

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com