Apple To Pay Artists During Apple Music Free Trial Following Taylor Swift Shellacking

How much pull does Taylor Swift have? As it turns out, a lot. Yesterday, we reported on Swift's open letter to Apple, in which she criticized the Cupertino company for not wanting to pay artists during the free trial period of its Apple Music service -- in effect, asking them to work for free. It didn't take long for the company to respond, with Apple SVP Eddy Cue confirming that artists will get paid during the free trial period.

Taylor Swift
Credit: Eric Cable

While the company hasn't made an official announcement, Apple's SVP Eddy Cue took to Twitter to spread the good news. He even gives a nod to the title of Swift's letter title, saying: "We hear you @taylorswift13 and indie artists. Love, Apple".

Not surprisingly, Swift was relieved to hear the news, and I'm sure she's not alone. It seems as though she singlehandedly made it so that every single artist available on Apple Music -- big or small -- will get paid during that free trial period. If any artists out there weren't a fan of Swift before, their tune may change now (pun intended).

I don't think it can be understated just how fast the events transpired here. For something non-critical, Apple responded ridiculously fast - before the day was even through. It's not as though this was a small decision, so kudos must be given to Apple for tackling the issue without delay.

This move doesn’t necessarily mean that Swift's 1989 album will be available on Apple Music during the free trial period, but it should give her fans some hope that a deal can be reached.