Apple Owns Over Half of the Smartphone Handset Market
Despite Android’s dominance of the smartphone OS market, Apple unquestionably owns the top spot in the mobile handset OEM market. According to the a blog by Canaccord Genuity, the Cupertino company holds 52% of that market’s total profits as of Q3 2011. (Apple actually had 57% of those profits at the end of Q2 2011.)
What is far more interesting, however, is seeing how high Apple has risen in that market in just a few years--and how far some of its competitors have fallen. Back in 2007, when Apple earned a meager 4% of the mobile handset market’s profits, Nokia completely dominated with a whopping 67%. Now, Nokia’s share has plummeted--to 4% of the market’s profits.
Image Source and Data: Forbes, company reports and Canaccord Genuity estimates
Sony Ericsson also suffered a big loss in profit percentage in that time frame, from 14% to 1%. LG dropped from 4% to -2%.
Other companies have actually gained ground during that 2007-2011 time period. Samsung’s share improved from 10% to 29%; Motorola improved from -5% to 0%; HTC went from 0% to 9%; and RIM posed a slight improvement form 5% to 7%.
What is far more interesting, however, is seeing how high Apple has risen in that market in just a few years--and how far some of its competitors have fallen. Back in 2007, when Apple earned a meager 4% of the mobile handset market’s profits, Nokia completely dominated with a whopping 67%. Now, Nokia’s share has plummeted--to 4% of the market’s profits.
;)
Image Source and Data: Forbes, company reports and Canaccord Genuity estimates
Sony Ericsson also suffered a big loss in profit percentage in that time frame, from 14% to 1%. LG dropped from 4% to -2%.
Other companies have actually gained ground during that 2007-2011 time period. Samsung’s share improved from 10% to 29%; Motorola improved from -5% to 0%; HTC went from 0% to 9%; and RIM posed a slight improvement form 5% to 7%.
