Apparently No One is Watching 3D TV, Viewership Insignificant
When Avatar and Clash of the Titans hit theaters in 2009, 3D was heralded as the next big thing. Standard movies were released with 3D versions and 3D TV channels were expected to change the way people watched TV. But today, the momentum for 3D TV has split from the momentum for 3D movies and 3D TV viewership isn’t where media executives expected it to be, according to a report by the Associated Press. In fact, The Nielsen Company has found viewership to be too small for its viewing-habit measurements.
Obstacles to acceptance likely include the 3D glasses and the pricing, which is generally higher for 3D TVs than for standard HDTV sets. Throw in the additional charges that some cable and satellite carriers require, (not to mention 3D Blu-ray players) and you’re looking at a real investment.
Obstacles to acceptance likely include the 3D glasses and the pricing, which is generally higher for 3D TVs than for standard HDTV sets. Throw in the additional charges that some cable and satellite carriers require, (not to mention 3D Blu-ray players) and you’re looking at a real investment.
Image Credit: ESPN 3D
It’s not all bad news, though. Analysts expect this to be a better year for 3D TVs than in years past. And if you’re a sports (and 3D) fan, you’ll be glad to know that ESPN 3D is one of the biggest 3D channels on the market and has been steadily building the list of providers who offer the channel.
