Android Continues To Rise In U.S. Smartphone Ranks
Another month, another good month for Android. The relationship between
Apple and Google has to be getting all sorts of tense these days, as
Android continues to eat away at U.S. market share and provide real
competition for iOS. Earlier this year, a similar report saw that
Android was gaining new users faster than Apple, which is the first time
that has happened since the launch of the original Android phone, the
T-Mobile G1. Now, it's becoming somewhat of a more common occurrence.
ComScore is a reputable research metric which measures smartphone market share globally and in America based on a number of factor, with the latest report being the three month average ending May 2010. The report compares to the three month average prior. The May report found Samsung to be the top handset manufacturer overall with 22.4 percent market share, while RIM led among smartphone platforms with 41.7 percent market share. But the brands aren't the interesting part; this report found that 234 million Americans aged 13+ used mobile devices, with 49.1 million in the U.S. owning smartphones.
That's up an incredible 8.1 percent from the corresponding February period. RIM was the leading mobile smartphone platform in the U.S. with 41.7 percent share of U.S. smartphone subscribers, followed by Apple with 24.4 percent share and Microsoft with 13.2 percent. But here's the real kicker: Google saw significant growth during the period, up 4.0 percentage points to capture 13.0 percent of smartphone subscribers, while Palm rounded out the top five with 4.8 percent. 4 percent growth during a period where the entire world knew that a new iPhone would be announced in June? That's pretty impressive. Just imagine what that figure would have been if Apple didn't have a new device cooking.
In our review of Android 2.2, we noted that it was the first real mobile OS to seriously rival iOS 4, and we believe that. Once Froyo makes its way out onto more phones than the Nexus One, we wouldn't be surprised to see Android go even higher in market share. Time will tell, as always.
ComScore is a reputable research metric which measures smartphone market share globally and in America based on a number of factor, with the latest report being the three month average ending May 2010. The report compares to the three month average prior. The May report found Samsung to be the top handset manufacturer overall with 22.4 percent market share, while RIM led among smartphone platforms with 41.7 percent market share. But the brands aren't the interesting part; this report found that 234 million Americans aged 13+ used mobile devices, with 49.1 million in the U.S. owning smartphones.
That's up an incredible 8.1 percent from the corresponding February period. RIM was the leading mobile smartphone platform in the U.S. with 41.7 percent share of U.S. smartphone subscribers, followed by Apple with 24.4 percent share and Microsoft with 13.2 percent. But here's the real kicker: Google saw significant growth during the period, up 4.0 percentage points to capture 13.0 percent of smartphone subscribers, while Palm rounded out the top five with 4.8 percent. 4 percent growth during a period where the entire world knew that a new iPhone would be announced in June? That's pretty impressive. Just imagine what that figure would have been if Apple didn't have a new device cooking.
In our review of Android 2.2, we noted that it was the first real mobile OS to seriously rival iOS 4, and we believe that. Once Froyo makes its way out onto more phones than the Nexus One, we wouldn't be surprised to see Android go even higher in market share. Time will tell, as always.
