Over the past few years, AMD has moved from making value chips to having a pair of serious runs as the performance king in the desktop arena and finally making serious inroads into the server market. The only market where AMD was not able to move beyond their beachhead was in the Intel-dominated land of laptops. Unfortunately for AMD, laptops are a big seller these days.
Current AMD mobile flagship product, the Turion X2, just doesn't catch the offerings from rival Intel in either performance or battery life. AMD has been working hard to close this gap, and it seems that the first big step will be ready at almost the same time Intel is ready to ship their next generation laptop platform.
Will AMD attempt to gain market- and mind-share by announcing their advancements just prior to Intel making the announcement that their Santa Rosa is shipping? What do you think?