Of course, this is still just a demo, but seeing a demo is definitely good for those concerned that this may never make it past the drawing board. AMD is a contributing member of the Blu-ray Disc Association, but it's somewhat hard to say what exactly AMD will be doing with regards to the spec. Will it be crafting specialized platforms/systems to handle this new form of home entertainment? Will it partner with HTPC makers? And moreover, how will Intel respond? We hope you don't mind wearing goggles when you watch TVs and movies, 'cause you probably won't have much choice before long.
AMD (NYSE: AMD) today announced that it will demonstrate the forthcoming Blu-ray stereoscopic 3D standard at the 2010 Consumer Electronics Show, showcasing how consumers will soon get to enjoy high-fidelity 3D entertainment once reserved only for theaters.
- A new way to enjoy Blu-ray entertainment: Expected to hit store shelves in the second half of next year, Blu-ray stereoscopic 3D combines the crisp, high-definition images the format is known for with high-quality 3D visuals that seem to jump from the screen. As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners as the format specifications are finalized over the coming year in order to help ensure compatibility with upcoming AMD hardware.
- Seeing is believing: At the upcoming 2010 Consumer Electronics Show, AMD and CyberLink will jointly preview Blu-ray stereoscopic 3D entertainment for those in attendance. AMD will be located in the Grand Lobby (GL-8 and GL-10) of the Las Vegas Convention Center. The new standard is one of many 3D technologies AMD openly supports, along with 3D DLP televisions, dual-panel and line interleaved 3D monitors, and is part of AMD’s initiative to further both the art of 3D entertainment, and its adoption in homes worldwide through close collaboration with 3D technology partners, including OEMs, software developers and content distributors.
- Continuing a proud tradition of technology leadership in graphics: Stereoscopic 3D for HD gaming and multimedia joins a long list of technologies that AMD has led the way in. Most recently AMD launched its series of next-generation ATI Radeon™ graphics cards, delivering the industry’s first and only support of DirectX 11 gaming currently, and multi-display entertainment made possible by AMD’s ground-breaking ATI Eyefinity technology.