Back in mid-September, Amazon dove into uncharted pricing territory with a $50 Fire tablet. Given its $50 price tag, specs are decidedly on the low-end of the spectrum with a 1.3GHz quad-core processor, 1GB RAM, 1024x600 IPS display, 8GB of internal storage and a microSD slot. At the time, the Fire was only available in black, but Amazon is now sprucing up the color palette with three new colors: magenta, blue, and tangerine.
The new color options of course don’t drive the price up, but those who want to double their onboard storage have a new option to select. Amazon will sell you a Kindle Fire with 16GB of internal storage for $69.99, which is actually a pretty good deal when you think about it.
Amazon has definitely struck a chord with buyers with this low-cost entry in the tablet market, and the sales numbers have been impressive according to the online retail giant. “Fire is the fastest-selling Amazon tablet ever, with millions sold since its launch,” said Kevin Keith, General Manager for Fire Tablets.
In addition, Amazon also announced that the rugged Fire Kids Edition will also be available in 16GB form for $119.99. The base model with just 8GB of storage remains at $99.99.
The slightly revamped Fire tablet lineup comes hot on the heels of the Kindle Oasis announcement. The Oasis e-reader, on the other hand, is on a whole different level when it comes to pricing, starting at $289.99 in Wi-Fi form and an eye-watering $359.99 in Wi-Fi+3G form.