Amazon May Hold Off on Launching a 10-inch Kindle Fire, After All

There's been a lot of talk and speculation about Amazon launching a 10-inch Kindle Fire device to compete directly with Apple's iPad, and with the e-tailer getting ready to unveil a new batch of Kindle models at an upcoming press event in September, it almost seemed like a foregone conclusion that a 10-incher was on the way. As it turns out, Amazon may not be ready to enter the 10-inch space.

Word on the Web is that even though Amazon is most definitely working on a larger size Kindle Fire, the company's 10-inch version may not be ready for prime time. Instead, Amazon may opt to launch a marginally larger version of its popular tablet, perhaps in the range of 8 inches. If so, Amazon's next generation Kindle Fire device would be primed to compete with Apple's rumored iPad Mini device, which is said to be around 7.85 inches.

Amazon Kindle Fire

Whatever Amazon comes out with, this is an important launch for the company. Amazon is facing stiff competition in the 7-inch category from Google's recently launched and better equipped Nexus 7 tablet, and things are only going to heat up if Apple enters the space.