Intel Goes Rock Star In New Marketing Campaign - HotHardware
Intel Goes Rock Star In New Marketing Campaign

Intel Goes Rock Star In New Marketing Campaign

Nice going, Intel. No really -- you've started our morning with quite the laugh. Just hours after we heard that AMD was refocusing its efforts in the microprocessor space, in flies media from Intel showing that it's not about to leave the limelight to the folks at Advanced Micro Device for even a millisecond.

The chip maker has decided to retool its image just a bit by launching a massive (and surely expensive) marketing campaign dubbed 'Sponsors Of Tomorrow.' In fact, it's Intel's largest marketing campaign in nearly three years and the first that spotlights the promotion of the Intel brand and not a processor product -- something we're seeing a lot more of in the industry these days (ahem, Apple!). The new ad blast is slated to begin on May 11th in the United States, Germany and the United Kingdom, but thanks to the wonders of YouTube, we can get an early sneak peek at what's to come.



Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group, had this to say about her (and her team's) work: "For more than 40 years Intel has been delivering tomorrow's 'normal,' and our new marketing campaign is a way for the world to be made aware of this fact. We're hoping to convey that we're not just a microprocessor company, but a move-society-forward-by-quantum-leaps company. Our image, our brand are far too powerful to just be a microprocessor when, in fact, the greatest strength of the Intel brand will always be what is still to come. What Intel develops today leads the path toward a better tomorrow."



If you're anxious to see what a "multi-million-dollar marketing campaign" that should have a lifespan of "three to five years" (yeah, sounds ambitious to us too) looks like, check out the videos embedded in this page.

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Advertising has always been a strong point of Intel, I can still here their little musical dongle after every PCWorld advert. AMD are always lacking here, not that it matters any if they had good chip, fanboys would chirp the good word across the net. 

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I don't think a company, wait a new company road map that is, will concentrate on a single cpu or cpu/gpu device. I will tell you what I think they need to do! I think with the current technologies available and for an integrated setup they should expand what they have, and then expand what is available. Such as this; if they integrated a cpu/gpu in one body, and then a chipset with an onboard gpu and made them crossfire by default it would be a nice step.

We have to realize hard ware junkies like many of us are not the market's focus. The general user is! I would also say one thing the companies need to add is a NAND solution onboard to. This does not need to be signifigant, lets say 10 gigs onboard storage. This would house the operating system and all default running apps. This would equal very signifigant performance to a general user and to one of us as well.

We could throw in 1 or 2 GPU's on top of it and run 3 or 4 way crossfire. I would suggest 3 on something like this, as it has been shown that the performance return on 4 is not signifigant.

Then they need to work on catching up with intel on the nano size and performance levels of there cpu's. They are now decent, but decent never won any game on the performance side.

I like quite a few of you would love to use AMD on my next build; but with the performance return available, I just don't see an advantage for 1-300 dollars that justifies it.

However, if they caught the general market like they used to have it, they would have a lot more money as well as time to add to there current development. This would in the end bring much better technology than is currently available, which would also press INTEl as well, earning in the end better, faster technology growth than is happening now. That would truly be the ultimate.

I would also say that much like it is currently the speed and availability on new technologies even today makes no sense on a business level to me. There is so much available and all of it dwarfs what was available 3 years ago to the extent that it is amazing. Then they (AMD and INTEL) will be releasing multiple new platforms before next Christmas.

So; unless you have a future seeing genie as a CEO, where do you go in a business perspective? Intel is basically cannibalizing themselves for at least 15-25% right now, wait until I5 drops in September! If you look at a PC online or at a store what do you choose from that ( a core2, core2 quad, centrino 2 core 2/quad, I7, I5)? A normal consumer has absolutely no clue what there getting based on anything but price. So what does your company aim for technologically, more confusion!

I also think someone needs to stick a hot coal up the software end of the markets butt; as there lackadaisical development on current software's usage of the available technological muscle, is sincerely not even in any sense (yes even Crisis), taxing to the current middle/top of the line (I7 or Phenom2 quad and 2 GPUS, with 4-6 gigs of ram). On top of that things are strongly moving to 64 bit for what reason? What software uses 6.4 gigs of ram, and wastes half of it, except generally specialized professional or scientific software. I applaud 64 bit but when 5% if that of the markets software can even use multi-processing to its capabilities why?

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Sorry this is a repost of my comments on the AMD new road map, but it seems in most cases to apply here as well!

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News:
The chip maker has decided to retool its image just a bit by launching a massive (and surely expensive) marketing campaign dubbed 'Sponsors Of Tomorrow.'

Who's gonna pay for all of that expensive Intel advertising?Confused

 

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their customer's of course lol

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Big Smile

 

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