Items tagged with Marketing
Have some sympathy for marketers. They're on the front lines of the brand wars, fighting for mindshare as part of the eternal battle for market share. Like any soldiers in a war zone, sometimes marketers make risky decisions if they think it will give them a leg up on the enemy—questionable decisions like "comparing...
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You've gotta appreciate the marketing team for AMD's graphics arm. Even in some of its darkest hours, AMD's Radeon marketing remains ferverent to a level that can only be admired. Team Radeon is in a pretty good position right now, yet for some reason the company is still aggressively emphasizing the benefits of...
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MSI has had to eat humble pie and withdraw a recently launched GeForce Ampere graphics card, following pressure from NVIDIA, according to reports from the Hong Kong tech press. The simple problem was that MSI launched a Super branded product which wasn’t an NVIDIA Super SKU. We saw evidence of this Super graphics card...
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Intel's four beat, three second jingle has become synonymous with the company's brand, despite the fact that it contains no spoken words or associated text. To date, Santa Clara has reserved the sequence for its desktop, laptop, and server products, but it's planning a major smartphone marketing campaign as well...
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Recently, Illinois Gov. Pat Quinn signed into law a bill that will require in-state affiliates to collect state sales tax on purchases made by Illinois residents. Shortly after this bill was signed, Amazon.com announced that it intends to end its affiliates program with Illinois residents. Amazon has previously opposed similar efforts in other...
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When you think of Apple's iPad, you probably think of a large iPod touch, or maybe a portable e-mail machine for your couch. Or maybe you think of something that you'd love to have if it only supported Flash and Hulu. Or maybe you think it'd be a great replacement for a netbook. But would you consider it seriously for work? That's the question...
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You know that Apple store down at your local mall? In a few months, it may be sharing a zip code with your local Microsoft store. In all goes to plan, the software giant responsible for Windows and Office will launch an assault on Apple and other consumer electronics companies by erecting a number of retail outlets designed specifically to...
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Finally, your Twitter skills might come in handy.Teimlo, a British mobile phone content provider, wants to hire a marketer. But here's the catch: Job applications are being accepted only via text message (OK, so that's 160 characters instead of Twitter's 140, but think how much more verbose you can be with those extra 20 characters). Text...
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Just recently, we were able to sit down with Intel and talk shop about its newest (and most powerful) Core i7 yet, and apparently the company is really fond of that "Core iX" naming convention. So enthused, in fact, that they have just announced plans to phase out some of its brands -- including "Centrino" in order to hone in on fewer top...
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We've always been somewhat skeptical of these so-called "surveys." With the proliferation of the Internet, it's pretty easy to fetch any kind of results you could ever want, but we tend to feel that these findings are at least somewhat substantiated. As part of a new 'Women & Digital Life' study, researchers found that Apple was the most...
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Nice going, Intel. No really -- you've started our morning with quite the laugh. Just hours after we heard that AMD was refocusing its efforts in the microprocessor space, in flies media from Intel showing that it's not about to leave the limelight to the folks at Advanced Micro Device for even a millisecond.The chip maker has decided to retool...
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Has it been two years already? Yeah, it has been, and SLI is still on the lips of every enthusiast. While ATI also offers their own dual video card solution, CrossFire, it still hasn't taken off as well as Nvidia's SLI. But has SLI lived up to the promises and the hopes set for it years ago? NGOHQ ponders that very...
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