"CBS Outdoor is very proud to debut this revolutionary new step in outdoor advertising in one of the nation's highest-profile locations: Grand Central Station," said David Lane, vice president Digital Media CBS Outdoor. "And we're thrilled to be doing so with Visa, whose 'Go World' high-definition 3D commercials will create a one-of-a-kind brand experience as well as a show-stopping moment for millions of commuters. The interest and fascination in 3D technology has grown tremendously, and we're pleased to have partnered with N4D in bringing this theatrical quality experience to such an iconic destination."
"Working with CBS Outdoor is a tremendous opportunity for N4D," said Clif Parker, chief executive officer, N4D. "Their best-in-class campaigns and willingness to innovate at the leading edge of outdoor advertising are a perfect match for N4D. We look forward to building a strong, long-term partnership with CBS Outdoor and together pushing the boundaries of what digital outdoor advertising can become."
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