Six Flags plans to expand its partnership with Nintendo in
order to provide its theme park guests with the opportunity to play the
upcoming Wii Sports Resort video game before it’s released to retail stores.
Under the terms of the partnership, Wii Sports Resort will be showcased in the
Wii Experience in nine theme parks across the country. Wii Sports Resort will
also be featured in a Six Flags in-park media program which includes
commercials on Six Flags TV and its Jumbotron Network as well as signs and
online mentions on www.sixflags.com
Wii Sports Resort features 12 sports activities such as
archery, basketball, and table tennis. The game comes with the new Wii
MotionPlus accessory which is designed to make controls within the games more
Wii Sports Resort will be available this weekend,
prior to the game's retail launch on July 26th.
Look for Wii Sports Resort at one of the nine participating locations:
Six Flags Magic Mountain; Valencia, CA
Six Flags Discovery Kingdom; Vallejo, CA
Six Flags Great America; Gurnee, IL
Six Flags Over Texas; Arlington, TX
Six Flags Fiesta Texas; San Antonio, TX
Six Flags Over Georgia; Austell, GA
Six Flags New England; Agawam, MA
Six Flags America; Largo, MD
Six Flags St. Louis; Eureka, MO
"We're excited to expand our partnership with Nintendo
and bring this exciting pre-launch opportunity to our entertainment-seeking
guests," said David McKillips, Six Flags SVP of Corporate Alliances.
"As proven over the last two seasons, Six Flags continues to provide an
effective mix of brand exposure and experiential marketing benefits to help
drive awareness, sampling and, ultimately, sales for our partners."