Items tagged with Survey

Try as they might, no social network has been able to grow as large as Facebook in the U.S. or threaten its market share, at least not yet. It's especially popular among adults -- based on the latest data provided by Pew Internet, 58 percent of the American adult population use Facebook, which is more than double its next closest competitor. That would be LinkedIn, considered a social network for professionals, which has captured 23 percent of the adult audience. After that, it's Pinterest (22 percent), Instagram (21 percent), and Twitter (19 percent), with... Read more...
Just as tires and wheels aren't the same thing, the World Wide Web (WWW) and Internet are also separate, albeit just as intertwined. If you already knew that, pat your self on the back or grab a cookie -- you're in the minority, according to a Web IQ quiz conducted by Pew Research in which just 23 percent of respondents correctly selected (or guessed) "False" when asked if the Internet and WWW are the same.In stark contrast, 83 percent of respondents were able to correctly identify Bill Gates as the technology leader portrayed in a photo. It's the question with the least amount of wrong answers,... Read more...
In terms of marketing, the true genius of Steve Jobs is that he was able to create a consumer culture around Apple products in which current owners would always feel compelled to upgrade to the next version. Part of that is due to the planned obsolescence model -- a theory that says Apple intentionally leaves out desired features to shorten the shelf life of its gadgets. However, it's pretty telling that nearly 28 percent of respondents in a recent Kensington survey said they plan on purchasing the iPad Air 2 simply because of "the desire to own the latest iPad." What's interesting about that response... Read more...
Have you fed and loved on your pets today? It's a valid question, especially for people who use Facebook. A new survey by the Bureau of Labor Statistics reveals that the average American spends around 40 minutes per day flipping through his or her Facebook feed. That doesn't sound obscene, especially when compared to television, of which Americans spend more than five hours of their day watching, but you might be surprised at which activities we spend less time doing than Facebook. For example, taking care of pets. The average American spends 39 minutes daily caring for Fido and Shadow (or whatever... Read more...
It's pretty remarkable how quickly a technological shift can impact our daily lives. Consider that 10-15 years ago, comparatively few people owned a mobile phone. And now? Not only do most adults in the U.S. carry a handset with them, but in a survey conducted by Bank of America, 47 percent of U.S. consumers admitted they couldn't last a full day without their smartphone. Out of the 1,000 survey respondents 18-years-old or higher and living in the U.S., 85 percent said they check their smartphone at least a few times per day, and 35 percent said they're "constantly" checking and using their phone.... Read more...
Let's not tread lightly here, we all know how the stereotypical video gamer is portrayed on TV, and perhaps in our own minds sometimes as well -- overweight, anti-social, hyperactive (especially on chat), lazy, living in their parents' basement, and the unflattering list goes on. Just reference the "Make Love, Not Warcraft" episode of South Park to see several of those traits played out. It's amusing (the episode, that is), but are gamers getting a bad rap? Most definitely yes, a new survey reveals. First, let's talk about age and sex (as in gender). According to a study called "The New Face of... Read more...
Not everyone needs to be a geek or even particularly tech savvy, though the latter is a trait that will certainly come in handy time and again. We get it, we all have different interests and what not. At the same time, we're a little taken aback by a new survey indicating that around 1 in 10 Americans (11 percent) think HTML is an STD. Like syphilis. In case anyone reading this is among the 11 percent, HTML is not a sexually transmitted disease. HTML (HyperText Markup Language) is a programming language used to make websites, and while it can incite anger, rage, and frustration (just like any programming... Read more...
As any mobile user can attest, there are no shortages of free games to download from the various app market places, though many of them try to attach their tentacles to your wallet or purse through in-game purchases (some are worse about it than others). These can range from weapon and armor upgrades, to gems that can be exchanged for more play time, or anything else. If a game is a hit, these in-game purchases become cash cows for the developer, but you might be surprised where the bulk of those dollars are coming from. According to Swrve, makers of an in-app marketing platform for mobile, just... Read more...
A new wireless survey conducted by J.D. Power suggests that AT&T customers are the happiest with their carrier's customer support. AT&T scored 793 out of a 1,000 point scale, taking the top spot among full-service wireless carriers. Verizon came in a close second with a score of 788, enough to top the industry average score of 782. T-Mobile and Sprint fell below the industry average with scores of 778 and 757, respectively. Though T-Mobile scored under the industry average, it made some big gains compared to a year ago. T-Mobile was dead last in 2012 with a score of 715 on the same 1,000... Read more...
If you've listened to Apple CEO Tim Cook over the years, you've probably heard him focus on one thing more than any other: customer satisfaction. It's the data point that drives him, and in many ways, Apple itself. It's hardly about revenue, profit margin, or market share. In his view, if customers are in love with a product, the rest will fall into place. Obviously, that mantra has worked out fairly well for Apple, and it continues to bear fruit. A new J.D. Power survey, which looked at U.S. wireless smartphone satisfaction among users, has both Apple and Samsung atop the charts. According to... Read more...
We're being bombarded by gadgets and mobile electronic devices that offer persistent online connectivity, and if you're a parent, that means having to decide when to allow your child to have access to certain gear, like computers, tablets, smartphones, handheld gaming devices, and so forth. Every family is different and therefore there's really no correct answer, though a recent survey by Microsoft does reveal some interesting insight into how other parents are dealing with the digital age. According to Microsoft's survey, 94 percent of parents allow their kids to use at least one online service... Read more...
Last year, it was announced that half of all mobile phone owners in the United States were opting for smartphones. Now, we're really starting to see what kind of impact that's having. While the Internet is still young, the overall experience has changed dramatically over the years. Years ago, people were exposed to the internet at schools, libraries and work offices. Then, the personal desktop became commonplace. After that, the laptop entered the scene. And now, we're seeing a huge shift to ultra-mobile platforms. According to a new report from Pew Internet, nearly two-thirds (63%) of cell phone... Read more...
It's easy for the majority of American adults ages 18 and older to take broadband access for granted because most adults have it at home. Not all, however, as 3 out of 10 are still without broadband at their place of residence, according to a new study by Pew Research Center. Furthermore, 2 out of 10 American adults lack both a home broadband connection and a smartphone. "The demographic factors most correlated with home broadband adoption continue to be educational attainment, age, and household income," Pew Research Center noted in its report. "Almost 9 in 10 college graduates have high-speed... Read more...
It doesn't matter if you're a saint or a frequent sinner, a sailor with a potty mouth or a monk who took a vow of silence. If you own a computer, then at some point you've belted out a line of obscenities that would make Andrew Dice Clay wince in astonishment. PCs have a way of bringing out the worst in us when things go wrong, and according to a recent nationwide survey conducted by Harris Interactive on behalf of Crucial in June 2013, some even tend to get physical. Out of over 2,000 U.S. adults ages 18 and older who were surveyed, more than a third -- 36 percent -- of Americans who experienced... Read more...
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