Items tagged with Second Life

A virtual world, but a real lawsuit. Taser International has sued Linden Labs, creator of the virtual world Second Life, for $75,000. The reason: in-world tasers. According to Bloomberg, Taser, which manufactures the well-known stun games, filed a 102-page complaint asserting that Linden Labs is damaging the company’s reputation and hurting its sales by allowing virtual weapons to be sold online under the Taser brand name. Massively got a look at the complaint, and put together a pretty detailed analysis of the lawsuit. How is the use of the Taser trademark in the game going to hurt Taser's reputation?... Read more...
Just about everybody has heard of Second Life, and how many retailers have purchased a virtual store and even hawked virtual goods with a real-world likeness.  But a recent report is showing, not surprisingly, that the hype inspired but such stories as mostly that, hype.In fact it seems that Second Life has become less than attractive to many advertisers by comparison to newer web-communities:“According to the recently published Yankee Group Note, Wither Second Life?, the growth rate of Second Life users has slowed since its peak in October 2006, while user engagement (as measured by average... Read more...
Second Life is fairly unique amongst a crowd of Dwarf & Goblin infested online worlds, as it doesn’t focus on gold coins, levels or even experience points.  Residents of Second Life go about a wide array of tasks, almost all of which could be easily done in the real world.  There are still limits to what people can or should do, but scripting tools allow tech savvy users to expand those possibilities to include things like sexual acts.So what happens when real life software piracy intrudes on the world of Second Life?  Especially when it involves the piracy of above mods.We’re finding the answer... Read more...
Advertisers have decided that they want to have a presence in Second Life, even though they don't know what it is, really. Throwing money at a technology you don't understand? Check. Inflated traffic figures?  Check. A vague sense of urgency coupled with 6 and 7 figure outlays? Check. No way to measure return? Check. Hey, look, they've put the nineties back together again and they call it Second Life. Once you put in several hours flailing around learning how to function in Second Life, there isn't much to do. That may explain why more than 85 percent of the avatars created have been abandoned.... Read more...