Items tagged with Pleo

Ugobe, the maker of Pleo, the robotic dinosaur (pictured), has filed for Chapter 7 bankruptcy. Yes, Chapter 7, not Chapter 11, so unless someone decides to buy the company's assets, Pleo is doomed to extinction. Ugobe's CEO, Caleb Chung, also created the Furby, which when launched in 1998 became the "must have" toy of the holiday season. According to the company, it managed to sell 100,000 Pleos last year, for revenue of $20 million. Yet that wasn't enough to keep the company alive. The Pleo was able to realistically mimic a pet. It cost $350 when it was introduced, and now retails for $245 on... Read more...