Items tagged with online advertising

At a time when many advertisers are cutting spending, Yahoo is making changes to its core revenue engine in order to make it more powerful and hopefully keep the attention of advertisers. The new ad targeting features announced today could mean you’ll be seeing more and more advertisements based around your searches at Yahoo in the future. One of the new technologies behind these changes is called search retargeting. Search retargeting lets marketers target people with tailored display ads based upon the search terms used in Yahoo’s search engine. Search retargeting is just one of three new features... Read more...