Items tagged with logo

Well, if you're going to kick off 30 days of change, you might as well waste no time in getting right to the crux of things. Yahoo, after a solid year of acquiring companies left, right, and center, is kicking off a new campaign that'll spur a massive amount of change in an Internet company that has seemingly grown stale with time. Right away, the company is getting rid of something that has defined it for years: its logo. The new Yahoo logo is seen here, boasting more modern text, a bolder and less childish font, and the same "!" at the end. Some things can change, but clearly, the exclaimation... Read more...
Evolution is a natural thing in the world of consumer electronics, even when it comes to branding. A few months back, Microsoft ushered in a new logo for itself, relying on flattened squares that showcase a new push in design to take away some of the gloss and glitz that has cropped up in recent years. Now, reports suggest that Microsoft may be extending its design overhaul from Windows right on down to Bing, Yammer and/or Skype. And the timing makes sense. A new Xbox is likely right around the corner, and it'd make sense if Microsoft were to get every one of its major product lines into a similar... Read more...
Perhaps inspired by Microsoft, eBay announced that it’s retiring its old whimsical logo after 17 years of service. (You read that right--eBay has been rolling for 17 years, since 1995.) Instead of the jumbled and mixed-case letters, the new look is a straight, even set of lower-case letters; the fun colors, however, remain. “Our refreshed logo is rooted in our proud history and reflects a dynamic future”, said eBay president Devin Wenig in a statement. “It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience,... Read more...
It only makes sense. Microsoft is about to aggressively relaunch itself and its many products and introduce some new ones; the company is making bold moves and attempting to emerge from the shadow of its Gates-era dominance and subsequent floundering to redefine itself and its portfolio to compete head-to-head with the likes of Apple and Google. Certainly, a new logo is in order. Indeed, after 25 years (holy crap, 1987 was 25 years ago?), Microsoft has ditched that tired old black bold-italic logo and introduced a more colorful version. Old and busted The word “Microsoft” is now gray... Read more...
Can you feel the excitement? We can. USB 3.0 is inching closer and closer to reality, which means your current PC is inching closer and closer to being a token of yesteryear. USB 2.0 has been around for years now, and by and large, it has been sufficient. Transfer rates are fairly quick, and industry support couldn't be higher.But hey, this industry is all about progress, and we aren't about to complain about newfound speed. The USB Implementers Forum (USB-IF) today announced the availability of the USB 3.0 (SuperSpeed USB) Compliance and Certification Program, which basically means that companies... Read more...
Apple is very protective of its corporate image.  Perhaps it needs to be more careful of the image it presents to the public, as here comes another instance of Apple acting the bully.New York might be called the Big Apple, and apples themselves might be beautiful creations of nature, but as far as Apple Inc. CEO Steve Jobs is concerned, Gotham has no business affixing depictions of the fruit to anything conceivably related to its products. Like, uh, organic cotton shopping bags, which carry the logo and are produced by the city's GreenNYC campaign in conjunction with grocer Whole Foods. Someone... Read more...
It seems as though supposedly Intel is planning to drop the "Intel Inside" logo and slogan, come the new year, at least according to the Inq.  Fact, fiction?  Who knows for sure but Intel definitely seems poised and ready for a change in the consumer processor space. The change is part of some other branding ideas that the back room boys and girls in Intel's marketing department have been having. Yonah will be called 'Core Solo' for the single core processor, the dual core Pentium M will have the label 'Core Duo'. Future plans for any Dick Van Dyke processor called 'Core... Read more...