Items tagged with Genevieve Bell

At the annual Research at Intel event, the company Chief Technology Officer Justin Rattner announced Intel's plans for a new research division. This purpose of this new department, dubbed Interaction and Experience Research (IXR), is to "reinvent the computing experience in ways we can only begin to imagine." Supress your gag reflex long enough to keep reading—there's some very interesting stuff percolating under the heady odor of the PR department. We think of Intel as a technology company first and foremost, but the corporation is quite interested in other aspects of computing. Better technology... Read more...
For the past 18 months, Intel has been the company talking about mobile internet devices (MIDs), Atom, ultra-mobile PC's (UMPCs), and how it sees these burgeoning form factories as a new frontier for the company. AMD, in contrast, has talked down the importance of the netbook and sub-netbook market, choosing instead to focus on a thin-and-light product segment that better matches the company's current products. We've discussed AMD's reasons for avoiding the netbook space (for now) and why they ultimately made good business sense; more details are available here. Check the recent news from both... Read more...