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T-Mobile's Chief Marketing Officer Cole Brodman has an interesting idea for revamping the mobile industry -- and it involves killing the subsidy plans that have driven smartphone adoption over the past five years. Brodman was participating in a round-table at the Geekwire tech summit; other speakers included Jon Irwin, the president of Rhapsody), Mike McSherry, CEO of Swype, and David Bluhm, CEO of Z2Live. Asked what one thing he'd change if he had the power to do so, Brodman pointed to subsidy programs. “It [device subsidies] actually distorts what devices actually cost and it causes OEMs,... Read more...