Items tagged with Challenger Strategy

T-Mobile's been having a rough time lately. First it failed to get an iPhone device, leaving it as the only major wireless carrier to offer one. And then the whole AT&T acquisition fell to pieces, which would have negated the iPhone's absence from T-Mobile, since AT&T already carries it. Customers aren't sticking around, either. T-Mobile recently announced that it lost 526,000 subscribers in the fourth quarter of 2011, compared with 23,000 customer losses in the same quarter one year prior, partially the result of "intense competitive pressure from the launch of the iPhone 4S by three nationwide... Read more...