Items tagged with Branding

We have a couple of pieces of interesting information coming out of AMD this morning, one of them regarding AMD’s continued use of the ATI brand, the other about an inexpensive, active DisplayPort-to-DVI dongle that should make to cost of entry into multi-screen Eyefinity more palatable for budget conscious consumers. Over the last few weeks, you may have heard rumors about AMD no longer using the ATI brand. We can confirm that this is indeed going to be the case.  AMD will shed the ATI brand name soon but it is not happening immediately and will have no effect on existing product. We... Read more...
Just recently, we were able to sit down with Intel and talk shop about its newest (and most powerful) Core i7 yet, and apparently the company is really fond of that "Core iX" naming convention. So enthused, in fact, that they have just announced plans to phase out some of its brands -- including "Centrino" in order to hone in on fewer top names. Granted, we've certainly seen Intel and others try this re-branding thing before. Remember when megahertz ratings were all the rage? Now, Intel will stop using Centrino and start using more "Core" names, but the re-brand won't go into effect until next... Read more...
Lenovo just announced their second fiscal quarter results, ending Sept. 30th. Quarterly revenue jumped 20% to $4.4 billion, with pre-tax income of 125 million, up 177%. With results like these, Lenovo is convinced it no longer needs to rely on IBM branding for their Think series of products, and they plan to drop it two years earlier than planned."By making substantial progress on all of our critical priorities over the past few quarters, we're now a stronger, healthier company," said William Amelio, chief executive of Lenovo, in a press announcement relating to its quarterly results. The company... Read more...