Items tagged with Bait and Switch

With the World Cup over and the sound of vuvuzelas thankfully fading away, you might think it's time for business as usual to begin again. Toshiba, however, appears hooked on the excitement, fun, and motonous buzzing a PR crisis can deliver. Back in early June, the company ran a series of ads in Germany, England, Portugal, Italy, and Spain. The terms were (seemingly) simple:  Buy a Toshiba product prior to the end of the world cup, and if your team won it all, Toshiba would refund your purchase. According to our crack team of translators, if Team Red wins, you win. Provided you used your Toshiba... Read more...