Items tagged with Amplify

TV is about to get a lot more social. Twitter has made no bones about its ambitions to become the go-to source when it comes to mapping out popularity of television programming, and now, Viacom + Twitter have announced a partnership to deliver social video advertising campaigns around the most popular shows and biggest events throughout Viacom's network portfolio. That portfolio is mighty robust, including MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. Viacom is the latest media company to join the Twitter Amplify program. The partnership will launch with the 2013 MTV Video... Read more...
News Corp is getting into the education business with a new division wearing the “Amplify” brand, and AT&T is a major partner in the endeavor. In a press release, Amplify CEO Joel Klein said, "It is our aim to amplify the power of digital innovation to transform teaching and learning and to help schools deliver fundamentally better experiences and results.” Amplify is centered around three core values--or as the press release tellingly calls them, “areas of business”: Amplify Insight, Amplify Learning, and Amplify Access. The Insight part of the trio pertains to... Read more...