RIM's line of BlackBerry smartphones has been popular among business users for some time, but the brand has been losing market share in recent years to other platforms such as Android and iPhone. Now, the company is looking to turn things around with its new BlackBerry Torch 9800 smartphone and the new BlackBerry 6 operating system.
RIM claims BlackBerry 6 "retains the familiar and trusted features that distinguish the BlackBerry brand while delivering a fresh, approachable and engaging experience that’s powerful and easy to use." In other words, RIM says it has taken everything you like about a BlackBerry and added some cool new features and options that will improve your overall experience with the phone. Many long-time BlackBerry users will tell you this is exactly what they want—familiarity but with a more powerful and faster web browser, more social networking capabilities, better support for multimedia, etc.
Like previous generations of BlackBerry smartphones, the Torch still offers many of the tools that business customers love including the platform's popular messaging tools. But it's not all work and no play: The Torch also offers more social networking and messaging capabilities with integrated access to BlackBerry Messenger (BBM), Facebook, Twitter, MySpace, and various instant messaging applications. The Torch also comes with Wi-Fi Music Sync, a feature that lets you view and sync your iTunes or Windows Media Player music libraries with the phone wirelessly or via USB.
In addition to new social networking and multimedia features, the Torch is also changing things up a bit by combining a touchscreen with a hardware keyboard. If you'll recall, many people felt RIM's first attempt at a touchscreen device (the BlackBerry Storm) was awkward. Will the Torch's touchscreen be better? This is just one of the many things we'll take a closer look at as we dive into our hands-on review of the BlackBerry Torch and the new BlackBerry 6 OS.
In the BlackBerry Torch's box, you'll find:
- BlackBerry Torch 9800 smartphone
- Hands-free 3.5mm stereo headset
- Charger and USB cable
- Lithium ion battery
- 4GB memory card
- Polishing cloth
- Safety and Product Information Booklet
- BlackBerry User Tools CD