Remember what it was like to be the cool kid in class? Or, perhaps you remember wishing you were the cool kid in class? Either way, it seems that Hulu knows exactly what it's like to be in high demand. The video streaming service has been the token streaming service up for acquisition over the past year or so, and while a lot of rumors have surfaced, the company has yet to be swooped up. But, of course, that may be changing soon.
Yahoo has been on an unprecedented spending spree
, forking out $30 million for Summly, $1.1 billion for Tumblr
, and countless other smaller purchases in 2013. So, when we hear that Yahoo may be in the running to buy up Hulu, it sure makes sense. Yahoo seems to be attempting to spend its way back into the mainstream, and picking up Hulu would launch it into the profitable video business -- Yahoo needs a YouTube of its own, and Hulu just might be it.
It's estimated that Yahoo is bidding between $600m and $800m for Hulu, but it's unclear if Hulu
will accept. There's reason to believe that other suitors are out there with bids of their own, and the ownership group (which includes Disney, News Corp., and Comcast) is a complex one to wade through. If this goes down, Yahoo will be a shell of its former self, instead looking much more like a conglomerate of pieces cobbled together.