What Deal? T-Mobile Ads Mocking AT&T Continue to Air

It was assumed that, since AT&T is in the process of acquiring T-Mobile, those snarky commercials that T-Mobile has been running criticizing AT&T and its network would end. Apparently, the answer to that assumption is no.

To be honest, we watch almost no live TV, and skip ads. In this case, we were tipped by a friend, who noticed the ad. On Cartoon Network on March 28, 2011, during a showing of Inuyasha on the network's Adult Swim, one of the T-Mobile ads aired. This one was the one criticizing the cost of AT&T's data plan. Part of the ad shows AT&T saying
"Look, sometimes you just gotta pay more to be ... slower. It makes sense if you don't think about it."
As noted, we watch very little live TV, and nearly no ads.  That said, we had DVRed the show anyway, and confirmed the existence of the ad.

It's the first time we have seen one of the anti-AT&T ads since the announcement of the deal between AT&T and T-Mobile USA's parent company, Deutsche Telekom. It's possible these ad segments were purchased prior to the announcement, as that announcement was only made on March 27, about a week ago, and thus couldn't be halted. It will be interesting to see if they continue to air in the future, as the deal between AT&T and Deutsche Telekom is expected to take a year to come to fruition.


At least, however, we can continue to see the T-Mobile pink-dressed actress for a while. It would be shame to lose her.  In case you're wondering, she's Carly Foulkes, a model who has been in a number of Rugby Ralph Lauren ads, as well.

You can watch the recently aired ad below.

Via:  Hot Hardware
Tags:  Apple, iPhone, ATT, T-Mobile
Comments
rapid1 3 years ago

As for the pink model she has a lot of adds etc if you look her up on the net. As for the commercials I am really wondering where this whole thing is going to go. From what I am hearing Sprint specifically is directly petitioning the government to put a stop to this. The customer base from T-mobile does not seem happy about it at all either. One very good point Sprint is making is that with GSM cellular traffic this gives At&t a monopoly completely in the US.

While I do not see where exactly this is going to go! I would say it seems very odd to break them up on the land side line of things, then to allow them to do the same thing on the wireless side at a later date is pretty backwards or so it seems to me.

Either way it is very interesting!

inspector 3 years ago

hey, earn what u can while you can :). They still don't have a done deal yet right? so ya...

LLeCompte 3 years ago

Well tmobile wants to make as much money as they can before they go over to the dark side.....

jonation 3 years ago

the case is getting more friction, as it damn well should:

http://www.reuters.com/article/2011/03/29/us-att-newyork-probe-idUSTRE72S4WB20110329

HHGrrl 3 years ago

It will be interesting to see how this all shakes out. I find the T-Mobile commercials amusing, when I actually see them (usually I miss them -- thanks DVR!)

Der Meister 3 years ago

I find it rather funny its like they are bashing them self now...lol

LLeCompte 3 years ago

@ der meister: haha thats actually kinda true...

OSunday 3 years ago

If I had a commercial with a model/spokes person as gorgeous as that girl in the pink dress, I'd keep the commercial up and running as long as possible.

She alone draws me towards T-Mobile, and accounts for a solid percent of new customers ;)

So If anything AT&T should let it slide because if they do acquire T-Mobile, it'll just mean they also acquire all the customers T-Mobile got from this commercial and specifically the sexy lady in pink polka dots

omegadraco 3 years ago

I wonder who ATT will be trying to gobble up next...

AKwyn 3 years ago

To the author, this is very old news.

Hell I was watching Fox or ABC and one of those ads came up, so it's not just limited to late night.

And they've been airing for a while before you posted the article.

Still, my tweet about this has the one question people should be asking. "What is AT&T thinking right now?"

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