Walmart Buys VUDU: The Next Big Player In Digital Distribution? - HotHardware
Walmart Buys VUDU: The Next Big Player In Digital Distribution?

Walmart Buys VUDU: The Next Big Player In Digital Distribution?


VUDU has been around for years. They were actually one of the first movie-streaming companies to emerge in the last decade, but they never seemed to gather a huge amount of support. Netflix already had a ton of buzz surrounding them, so when they decided to add a streaming option to complement the by-mail service, many flocked to it. Amazon's Video on Demand has also found a small group of supporters, but regardless of the different boxes and technology deployments, VUDU never seemed to get the respect it was due.

At least it never got the public respect it was due. Behind closed doors, VUDU has been receiving a great deal of respect and attention, and from the world's largest retailer: Walmart. It's a strange story, that's for sure. Walmart is known for cut-rate prices and for "putting it to the Little Guy," but it's hardly known for digital services. Walmart has tried to get into the digital distribution market before, but it closed up an MP3 delivery model as iTunes took off. One can only assume that this acquisition will allow Walmart to really make a serious move in the content streaming business, but again, only time will tell if this will end up being more successful than the failed MP3 attempt.



Walmart is not saying openly how much they paid for VUDU, but some reports are suggesting as much as $100 million in cash will be changing hands. That's a lot to pay for a company that hasn't received very much mainstream attention, but the underlying technology is underrated. VUDU can deliver true 1080p material over a mid-range Internet connection, while even Netflix tops out at 720p. There's certainly a competitive advantage here, and Walmart obviously has a thought in mind to take advantage of it. People buy DVDs like crazy for Walmart, but will they really jump to rent those same movies via the Internet from the same company? It's sort of difficult to wrap your head around Walmart as a digital company, but who knows, maybe this is just the beginning of an all new take on retail.
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HA, i never even heard of vudu and they were the first movie-streaming companies? xD

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I have heard of Vudu, and it was generally positive on quality etc, but not so on marketing basically. Either way how many Walmart's are there, oh yeah more than any retailer in the world considerably. How many people shop at Walmart in general, oh yeah more than any other singular store in the world. How many people are employed by Walmart, oh yeah more than anyone in the world.

I wonder if a lot of people pay attention to them. I also know for a fact a internet account with them is free as I have ordered Christmas presents site to store for my daughters the last 2 years. I also know for a fact that every employee automatically has a web account on the website, becuase the first question your asked when you sign up is if you are an employee, and if you are you can just log in.

So the largest retailer, with the most stores, a wide open commercial delivery department will now be able to advertise (for free) all over the most frequented store in the world, with the most auto login accounts for any employee of which they employee more than the US government, and they deliver full high def movies over these accounts which of course anyone who's not an employee can get for free.

I think I need to look into some Walmart divisional stock.

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Walmart bought them, huh? I guess this means that Vudu specializes in streaming NASCAR content.

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Well according to the news Walmart do bought VUDU because of the issue in Netflix.  With a sixty percent rate growth on the way at Netflix, it is believed that the leisure business will lose over 2 million consumers. With the gaping sinkhole exposed, there's a possibility that companies like Wal-Mart will pounce in to fill the break. Wal-Mart declared Tuesday that it will offer its own on-demand HD loading movies and television by way of the VUDU service that it purchased less than a year ago. Here is the proof: Wal-Mart introduces streaming HD content via VUDU

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