Well, Wal-Mart may be having trouble keeping up with iTunes as far as being the top music retailer, but it doesn't have iTunes as a competitor among video games. Thus, we are where we are ...
eMarketer.com conducted a survey of 2,000 gamers aged 12 to 54, dubbed "Are You Game?" It found that Wal-Mart was the most visited retailer for video games, with Best Buy and GameStop tied for second. The margin was 8%, a pretty large margin, as you can see below.
After those three comes Target, and then Circuit City and Amazon, tied. Yes, the "I'm closing 155 stores
" Circuit City, you've got it; still decently high in the rankings.
So, based on this, not only is Wal-Mart the world's biggest retailer, it's the world's biggest gaming retailer. On the other hand, we'd sure like to see a survey like this broken up with sales tax taken into account. Places like California, with a high sales tax, might skew differently.
What about you HH readers? What's your retailer of choice?