unveiled the new (and smaller) My Passport
Essential and My Passport for Mac ultra-portable external hard drives
The drives feature WD’s new WD SmartWare software. My Passport Essential and My
Passport for Mac
drives also feature user-selected password protection in combination with
military-grade 256-bit hardware encryption, which scrambles files before they
are stored. The drives are available in multiple colors and capacities. Read on
for additional details in the press release below.
WD Unveils Smaller, Smarter and More Secure Ultra-Portable My Passport
Essential Drives With New WD SmartWare Software
Pocket-Size Drives with WD SmartWare and Hardware Encryption Keep
Consumers' Digital Lives Secure in One Place
LAKE FOREST, Calif., Sept 10, 2009 -- WD (NYSE: WDC), the
world's leader in external storage solutions, today introduced its smaller,
smarter and more secure My Passport Essential and My Passport for Mac
ultra-portable external hard drives featuring WD's new WD SmartWare software
and equipped with hardware-based encryption. The new My Passport drives are
more than 20 percent smaller than the previous generation My Passport.
The new portable drives with WD SmartWare software visually
present consumers' data in a control center, providing them peace of mind that
their precious photos, videos and files are securely protected. Available now
at select retailers and the WD online store (shopwd.com
), the new My Passport Essential and My Passport
for Mac drives are offered in capacities ranging from 320 GB to 1 TB and come
in a range of colors including Pacific Blue, Real Red, Cool Silver and Midnight
According to research firm Parks Associates, the average
U.S. broadband household currently has over 120 gigabytes (GB) of digital media
and files, which is expected to grow to over 1 terabyte (TB) of data by 2013.
And while 70 percent of consumers back up their content, the majority of these
people are using manual, cumbersome methods such as copying and pasting to
multiple CDs and DVDs, and less than 18 percent use software that automatically
and continuously backs up their content.
When the My Passport Essential drive is plugged in for the
first time, the simple and intuitive first backup process launches
automatically. The real-time visual interface of WD SmartWare software gives
users a reassuring view of their backup as it happens. After the first backup,
users' files are backed up automatically every time they change or add a file.
My Passport Essential and My Passport for Mac drives also
feature user-selected password protection combined with military-grade 256-bit
hardware encryption, which scrambles files before they are stored. Typically
found only on much more expensive drive systems, the encryption acts as a
virtual padlock to keep users' data secure.
"The smaller and sleeker design of WD's redesigned My
Passport drives, combined with the intuitive visual backup experience of WD
SmartWare software, makes this drive a smart and secure, travel-friendly
storage choice," said Dale Pistilli, vice president of marketing for WD's
branded products group. "These ultra-portable drives are a stylish and
spacious storage solution for consumers to confidently backup, store and carry
their entire digital lives."
WD My Passport Essential hard drives are designed for
Windows-based PCs while WD My Passport for Mac drives are formatted for Mac
computers and are compatible with Apple TimeMachine, Apple's integrated backup
solution. WD SmartWare works on Windows PCs and Mac computers and offers a
seamlessly integrated option for Mac users who want an alternative to
TimeMachine or Mac OS 10.4 users who don't have TimeMachine compatibility.
Price and Availability
The new My Passport Essential drives are offered in
capacities of 320 GB, 500 GB and 640 GB; My Passport Essential SE drives are
offered in capacities of 750 GB and 1 TB. My Passport for Mac drives are
available with 320 GB and 500 GB. My Passport Essential and My Passport for Mac
drives are available now at select retailers and online at www.shopwd.com
. MSRP ranges
from $109.99 to $249.99 USD depending on model.
WD SmartWare Software features:
-- Visual backup
displays that show content in categories and shows the progress of backup;
continuous data backup will instantly make a second copy whenever you add or
change a file;
valuable data to its original location whether it's lost data or the file has
data backup that allows user to set drive security, run diagnostics, manage the
power settings, and more from the WD SmartWare control center.
My Passport Essential
The new WD My Passport Essential, My Passport Essential SE
and My Passport for Mac drives with WD SmartWare software feature:
sleeker design offered in a range of colors including Pacific Blue, Real Red,
Cool Silver and Midnight Black;
hardware encryption for peace of mind knowing that data is protected from
-- USB 2.0
interface that powers the drive directly from the USB port on user's computer,
no separate power supply is needed;
packaging derived from recycled materials to minimize waste;
-- Ready to
plug-and-play with Windows PCs;
-- 2-year limited
The My Passport for Mac drives are plug-and-play ready for
Mac computer users and compatible with Apple TimeMachine.