Volunteer Nokia Army Educating Carriers and Customers, Really Wants You to Buy a Lumia - HotHardware
Volunteer Nokia Army Educating Carriers and Customers, Really Wants You to Buy a Lumia

Volunteer Nokia Army Educating Carriers and Customers, Really Wants You to Buy a Lumia

There’s a fine line between plucky confidence in your underdog self and sad, desperate delusion, and Nokia is riding it. The company is a shadow of its former self, with well-documented troubles and an all-in wager on Windows Phone, and it really needs a big hit to get some momentum going in the mobile marketplace again. Nokia hopes--nay, believes--that its latest family of Windows-based smartphones will be the ticket.

The Nokia Lumia line of smartphones looks promising, but in tech as in everything, having a good product is only part of success. Right now, Nokia needs consumers to think of the Lumia as a cool, viable alternative to the fleet of phones from the likes of Apple, HTC, Samsung, and others. Of course, that’s easier said than done, and according to a Bloomberg report, Nokia has deployed an army of Nokia volunteers to carriers’ stores in the U.S. in an effort to educate the sales associates and customers alike about the Lumia line, and presumably, stand there with a hopeful look and making everyone feel awkward while patrons make their smartphone decision.


"Something amazing" indeed needs to come soon for Nokia (Image credit: Bloomberg)

Who are these volunteers populating the so-called “Nokia Army”? Nokia employees, that’s who, from all facts of the organization, from “such diverse departments as finance to human resources”, according to the report.

If indeed the report is true, that means that either Nokia is “strongly encouraging” (i.e., gently forcing) its employees to fight for their company and by proxy, their jobs, or Nokia support staff employees just really believe passionately in what they’re doing. If the former, this is a desperation move; if the latter, Nokia has a shot at re-establishing itself on the strength of its company-wide belief in its own success.
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Nokia has done amazing things in its past, like the Nokia 1100 handset that at one time made it a top the list of best selling phones ever. The sliding company has had shifting management in past years and desperate attempts to steady the ark.

This company is capable on producing a great phone, and they have thrown their bet all or nothing into this latest phone, i am not sure about their use of volunteers though, they should have sent them into large public mediums and demonstrated the phones in dramatic fashion, not clutter up the stores so that they scare away potential Nokia buyers.

No body likes that pushy random guy who walks up behind you and says why don't you buy the other phone?

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I got the Nokia Lumia 900 for our MD. I had a play with it before giving it to him and it is indeed very smooth and easy to use. I was very surprised at how good the screen looked considering its not high res like the iPhone, colors on it were very vibrant, excel documents were clear, everything was clear and easy to read.

My MD came back to me Monday morning after having it all weekend and he said he loved how easy the phone was to use. It now looks like will well be rolling out the Nokia Lunia as our work phone.

Once my contract is up I will be moving to the new Nokia Lumia windows 8 phone for sure.

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The phones might be fast and easy to use but if the windows marketplace doesn't get the sheer number and diversity of apps available for android and iOS devices then they will have an extremely hard time competing with apple and google. I had a Nokia phone years ago I don't remember which one but it was back when it didn't really matter which phone you had since the features were all the same. The only thing that mattered was how small it was and how well it worked as a phone, mine was great as a phone and it wasn't too big either.

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