Well, it had to happen at some point, right? When things are just too
good to be true, they rarely last. That's what has happened with Verizon
Wireless' unlimited data plans. At the launch of LTE
, it was possible
to buy a smartphone and get unlimited 4G for the same price as 3G.
Clearly, that was simply an introductory offer. Now, Verizon
to do away with that unlimited flat-fee plan for new customers, with
the dream ending sometime this summer.
A spokesperson for the carrier confirmed that they would be following
the lead of other operators in America (they didn't name AT&T, but
it's pretty obvious), and new tiered plans will be introduced in place
of the unlimited bucket. An interesting twist to this is that the
company plans to offer "family data plans" at some point, which will
offer a similar opportunity to family text/minute plans. There's a
bucket of data for every smartphone in a family plan to use, and if any
member pushes the total over, there will be fees.
We obviously aren't fans of seeing the $29.99/month data plan go away,
but it feels inevitable. People are consuming more and more data, and
carriers see an opportunity to make the most of that demand with tiered
data plans. If you're hoping to get unlimited, now might be the time to
lock something in with a new contract...